Strategy

The NYT went from editorial titan to digital dwarf even after a massive effort to digitize their presence. Realizing the miss they attacked the problem as any reporting organization would: they talked to people like crazy. What they came up with was a two-pronged approach: disruptively grow their audience and digitally fortify their newsroom. 

The faster tools can build, the more important it becomes to define intent clearly, inspect output carefully, test edge cases, and keep the experience coherent. The product-AI confluence is not about replacing judgment. It is about shortening the loop between seeing a need, shaping a response, and putting something useful into the world.

Most meaningful accomplishments begin as unreasonable ideas.